A good product isn't enough.
How Japanese manufacturers decide
Japanese manufacturers have a strong presence in Europe and buy locally. But they decide differently: by consensus, against very precise quality requirements, and on trust built over time.
What I bring
Many capable European suppliers fail not because of their offer, but because of how they approach it. I know these companies from the inside: who decides, what they evaluate, and how to present an offer that moves forward.
Restoring performance
Falling volumes, the shift to electric, rising costs: many European manufacturers are looking for new levers. I help you activate three.
New Japanese customers
Access to Japanese manufacturers in Europe, with an offer prepared the way they evaluate it.
Stronger operations
Quality, cost and responsiveness improved through Japanese improvement methods.
Partnerships with Japan
Technology, partners and opportunities from Japanese industry.
Who I work with
Parts and materials suppliers — and industrial service providers: recycling and waste management, logistics and packaging, maintenance, equipment.
Are you a Japanese company? I also support Japanese companies bringing their technologies to Europe, and Japanese subsidiaries in Europe facing structural challenges.
Daisuke Furusawa
Founder & Principal Consultant
19 years at AGC Automotive in Japan, China and Europe, working with Japanese and European carmakers, including 12 years on the Toyota account. In Europe since January 2022, steering customer relationships through the crisis that followed Russia's invasion of Ukraine. Experienced in solving management challenges, improving profitability, and building multinational teams.